May 2012

lemonsIf you’re into the whole SEO thing and frequent blogs/forums etc. then you’ve probably heard of the penguin update…

And you’re probably sick of hearing about it – or more so the speculation and mass hysteria.

So, for me personally, I plan on looking past the speculation and clearing the waters the only way I know how…

Through testing on my personal sites!

So, what does this have to do with my niche site?  Well, this particular site was kicked square in the nuts by the penguin.

Now, where most people would give up or cry about how evil Google is, I plan on taking the lemons Google gave us and making lemonade!

A few things:

Testing

I have a mixed bag of sites – some affected negatively and some actually gained ground.

Two of my sites I created at the same time and have the exact same backlinking portfolio, meaning I only used one service for both of these sites, yet one gained ground while the other fell off the map on the exact same day – April 24th.

Because of this, I plan on focusing on on-page factors first.  There are a few glaring differences between the two sites, especially when it comes to content, outbound links, etc. Continue reading niche site update #5