So, you’ve finally built a large list of subscribers.
And you put them through your sales funnel and periodically send out emails only to find that nobody clicks on the links…
Or, worse yet, nobody even opens them!
There are ways to cleanse your list of these sleeping subscribers, which will be the topic of a future post, but there’s one important step you should take first…
Open a conversation with your subscribers!
And the best way to do that is to simply ask them a question. Better yet, try to help them with a problem they may be having.
For example, if your niche is in the weight loss industry, ask new subscribers what their biggest struggle is with losing weight?
You may be surprised by how many people actually respond. This opens up a conversation and builds trust.
Of course, there are other ways to reinvigorate your list, such as:
- Create a survey to get feedback from your users. AWeber makes it really easy to add a survey to your emails and segment your list by the survey results!
- Offer a free gift to get their attention like an eBook or a digital product
But, while those techniques aren’t necessarily bad, they don’t help build a relationship or trust with your subscribers like one on one communication does.
If you have an existing list you are trying to reinvigorate, then be sure to place the question in the subject line of the email to entice them to open it and respond.
But, if you’re new to list building then start off your autoresponder series with a question to build trust right off the bat. This will make it easier to engage with and sell to your subscribers in the future.
BUT, this works only if you respond to every email!
Don’t ask a question and never respond. That’s a good way to lose your subscribers and build a bad reputation.
So, try this out with your list and see how it goes. It’s a very simple tactic that can produce great results!