I’ve been strangely addicted to that show on National Geographic Channel called Doomsday Preppers.
You know, the show where various people reveal their plans for survival when, as they all seem to put it, “shit hits the fan”!
Weirder yet, it was my wife who turned me onto the show…
Anyways, I couldn’t help but notice the glaring similarities between the show and SEO.
After all, BuildMyRank, ALN, High PR Society and a few other blog networks recently met their doom.
And, unfortunately, so did the livelihood of a lot of IM’ers who relied on those networks for their rankings.
First, let’s cover a few facts:
- Search engines are constantly evolving.
- It’s getting increasingly harder to rank your site/keep it ranked. Still not necessarily difficult, but just think about how easy it was 5 years ago!
- You never know when the next algorithm is going to hit and your site is going to drop off the map.
If you’re running an online business who’s success relies on the search engines then doomsday is inevitable, as I’m sure you’re well aware.
So, how do you prep your business to avoid catastrophe?
How, even after all the Panda updates and the demise of some major blog networks, did my rankings and income actually improve for all of my sites?
Diversify your link portfolio
Those who rely heavily on one type of link, link network or service are bound to be hit sooner or later. Remember, there are MANY types of links you can build plus networks or services to utilize if that’s the route you want to take. I cover a variety of these in my link building strategies page. These are all strategies that I still use to rank my sites.
Don’t rely on the search engines
Google is great, don’t get me wrong. And Bing and Yahoo have their place, as well. But, they’re just one source of traffic. And relying on them to fuel your business is not a very good idea.
So be sure to take advantage of the many other avenues out there like Facebook or Twitter to help drive traffic. Build an email list. Add a forum to your site to give visitors a reason to stick around and come back often. Network with others in your niche. Submit guest posts. Write kick ass content! But above all, give readers what they want, which brings us to…
You need to provide value to give your site’s visitors a reason to come back, share your site with their friends and so on. The search engines, in my opinion, are a great way to get tons of targeted traffic. But, it’s up to you keep those visitors coming back or convert them into sales if that’s your goal! Some people profit well with one page niche sites, but since I don’t have any experience doing that, I can’t comment either way. However, in my personal experience and the basis of my online success, building content rich authoritative sites that naturally give people a reason to want to come back and promote your site is a better long-term strategy.
Am I immune to the evolving world of internet marketing? Is my business model “doomsday proof”?
Unfortunately not. But, the old “Don’t put all your eggs in one basket” saying that you’re probably sick of hearing is not only true, but vital to your future success.
Remember, diversify your business portfolio in every way that makes sense to your unique situation…
For example, if one site fails, have 4, 5, 6 or maybe more sites to fall back on. (I’ve had more sites fail than I care to admit!)
If one linking source gets wiped out, you have a wide enough backlink portfolio that your site holds strong.
If your site gets deindexed, have another source of traffic!
These are just a few examples…
So, long story short, Prepare for the worst!
The best way to do this is to stop, take a step back and ask yourself if you could handle a major catastrophe to your business.
Put yourself in a position where you’re comfortable if your business was to take a hit.
In other words, prep yourself for an online doomsday!
Btw, I’m in no way a Doomsday prepper in real life. In my current state, if “shit WAS to hit the fan” and the world saw a major catastrophe, my survival odds aren’t looking so well!
Luckily my wife is formulating a plan!