Unless you just crawled out of a cave, made your way to the nearest computer and decided to immediately take up internet marketing, you’ve probably heard of guest posting.
And no, this isn’t another article on the benefits of guest posting….
In fact, I take a somewhat different stance on guest posting than most others.
I’ve published guest posts on quite a few blogs – with a handful being MAJOR sites – across several different niches.
And while it’s a good way to build relationships and backlinks and should NOT be ignored (I even still do it from time to time), it’s just a small and sometimes time consuming piece of the puzzle.
BUT, what I would like to get into is a completely different side of guest posting, one that suits my style a little better, which is…
Creating an army of writers for my niche sites!
Struggling to find free keyword-rich content for your niche sites? Problem solved!
Struggling for ways to build organic links to your niche site posts? Taken care of (I’ll get into this later in the post)!
Don’t have time to flesh out your niche sites and potentially turn them into authority sites? It’s all done for you!
I accept guest posts on ALL of my niche sites as an effortless way to continually add fresh and interesting content to help these sites grow – in size and traffic.
Now, there’s a little more to it than just accepting guest posts.
If you want guest posters to find your site you need to take a little preemptive action.
And don’t worry, these 3 steps are quick and painless.
The “Other” Reason For The Guest Post Guidelines Page
If you haven’t already, you should setup a guest post guidelines page detailing exactly what you expect before you’ll even consider publishing a post. Be thorough. Be specific. And only expect about half of the guest post submissions to actually follow your guidelines.
But, the REAL reason we want a guest post guidelines page is because when guest posters are looking for sites to write for, they will often times Google the phrase “keyword” + intitle:”guest post guidelines”. Having a guest post guidelines page will help you show up in the search results for this query.
Other popular queries are:
- “keyword” + intitle:”write for us”
- “keyword” + intitle:”contribute”
- “keyword” + intitle:”guest contributor”
- “keyword” + intitle:”become an author”
- “keyword” + intitle:”become a guest blogger”
So, consider using these phrases on your guidelines page AND on specific guest posts, as well.
*One more important tip here – Have a list of long-tail keywords that you want to target for every niche site handy. Often times, a guest poster will ask what topic(s) you would like them to write about. Normally it pisses me off when somebody asks me this question and I don’t recommend you do this when trying to submit a guest post. However, in this case I love it! It’s a great way to get free content created for you for your specific keywords.
When you want guest posters to come looking for YOU, you have to think like a guest poster!
And one way people find guest posting opportunities is by using the Twitter search function.
Popular twitter searches include:
- “guest blogger”
- “guest post”
- “blog for us”
- “writers needed”
- “write for us”
About once a month I tweet out one of those phrases for each niche site inviting writers to submit their guest posts. This increases the chances of showing up in the guest posters twitter search!
*Tip: Use HootSuite to schedule these tweets in advance. Set it and forget it!
Guest Posting Sites
There are a few sites dedicated to connecting article writers with those looking for content. MyBlogGuest is probably the most popular choice out there. A new kid on the block is GuestBlogIt. Quickly set up an account at each site and sit back and wait for the guest posts to come pouring in.
It’s as simple as that!
When set-up correctly, these 3 simple steps will regularly hand deliver you unique, fresh content for your niche site!
Now, the last order of business is to instruct the writer of your newly published guest post to spread the word…
Don’t just ASSume they will, rather give them detailed instructions on the best way to promote their new post.
When you send them an email with the link to their new post, tell them to tweet it, share it on Facebook, Stumble it, +1 it, send it to their email list and so on.
Even go as far as explaining to them the importance of promoting their guest post to spread the word about their brand/site and how it will increase the amount of link juice flowing through to their site.
Sometimes you REALLY have to hold people’s hands and guide them.
*Tip: I have a pre-made template that I just copy and paste into the emails I send to guest posters with instructions on how to promote their new post. Saves lots of time!
Now, if you’ve been following this blog at all, you know I work like a well oil machined and strive to get as much done with as little effort as possible (that’s a nice way of saying I’m lazy…) and this little technique helps me achieve just that.
Try it out and let me know how it goes!
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