Why Targeting Low Competition Keywords May Be The Future Of SEO

by Tory McBroom · 2 comments

Crystal BallI recently read an article over on Tom Ewer’s blog titled 3 Reasons Why Targeting Multiple Low Competition Keywords Is Good For Beginners.  If you’re new to SEO then check it out as it has some valuable information and may even save you a lot of time.

What I want to quickly do is take it a step further and explain why this is not only a good idea for beginners, but it may just be the future of SEO as we know it.

First of all, this isn’t one of those SEO is dead posts…

In fact, I laugh every time I read one of those.

But, in order to get the most out of your SEO efforts, you NEED to look into the crystal ball and see where SEO is heading.

Now, have you ever worked your ass off to get a competitive keyword to the first page of Big G and then instantly you’re let down by the amount of traffic that keyword really sends?

Most people blame keyword estimates, which may partly be the case, but there’s another factor that comes into play with competitive terms…

And, it only seems to be getting worse as time goes on…

The problem here is that Big G is consistently grabbing more and more of the real estate on the first page.

And as much as you might want to point the finger at corporate greed, they have a business to run, so they direct users to their ppc ads, YouTube videos, etc that seemingly cover the entire “above the fold” for many competitive terms.

google search

As you can see there’s not one organic result above the fold when you search for “HD Monitor” (this may vary depending on your monitors screen size).

Then factor in Google places, shopping cart, local listings and  the social relevance listings that pop-up on the first page, i.e. pages that your friends have plus one’d, etc…

And you can see that, even if you hit the #1 spot for a competitive keyword, you still have a lot of competition.

This Is Where Low Competition Keywords Come In

So, not only are competitive terms harder to rank, you may not even get the traffic that you think or that keyword estimates foretell.

On the other side of the spectrum you have low competition keywords…

Keywords that may not send as much traffic, BUT:

  1. Are more targeted and may even convert better
  2. Are easier to rank – less time and less money involved
  3. Will get more clicks due to less invasion by Big G on the front page

Furthermore, by adding hundreds of pages to your site that are optimized for low competition keywords, you can in time turn a small niche site into a large authority site that pulls in tons of targeted traffic and more importantly converts like crazy!

This is why it’s not only important to target low competition keywords for beginners, but rather it’s an all-around good practice in general and may be the future of SEO.

While we’re looking into the ol’ crystal ball, social signals may also play a larger role on search results in the future, but that’s a topic for another post!