Write Content So Kick Ass That Chuck Norris Would Quiver With Fear

by Tory McBroom · 22 comments

Kick Ass ContentI’ve been surfing around the internet a LOT lately checking out various blogs.

I’ve visited hundreds of different blogs, mostly in the IM niche, just seeing what people have to offer, see who stands out and to build relationships.

Unfortunately, there’s one thing that has really stuck out to me, which is…

The same basic topics are being covered over and over again on different blogs!

Post after post featuring:

“Ways To make Money With Your Blog” articles that list revenue sources like Adsense and banner ads…

Or

“How To Increase Traffic” posts with advice to add Facebook and Twitter buttons to your site…

Really?

And the list goes on and on…

I understand that the above examples can be important tips for beginners!

I was there once.  I used to read sites like Problogger and even got some valuable advice from them when I first started out.

BUT, the question I have for the bloggers out there…

How do you stand out from every other blogger writing about the exact same shit?

There’s a famous blogger saying (which I just made up) that basically states: if you want mediocre results, follow mediocre advice.

Same principle applies to your blog and its content: If you want a mediocre blog, create mediocre content!

Does that mean EVERY post you publish has to be over-the-top epic content?  Absolutely not.

In my opinion, that would be a good way to burn yourself out…FAST.

With this blog, for example, I try to mix in great content delivered in my own, unique voice, along with my personal experiences running a business online and for fun I sprinkle in a few personal posts about myself.  And I use a somewhat similar strategy for my other web properties.

This way I can still provide kick ass content on a regular basis, but I don’t feel overwhelmed or pressured to make every post epic.

Writing Kick Ass Content

OK, so writing unique, over-the-top content is what really brings in traffic, turns those readers into subscribers and helps improve conversions – not that little Facebook or Twitter share button on your blog…

But, what exactly is this type of content?

Instead of me flat out telling you what kick ass content is, let me show you!

How to Optimize 7 Popular Social Media Profiles for SEO – How-to articles are a very popular way to provide information that readers are looking for.  This particular how-to article by Kristi Hines is about as epic as they come.  It has 1,000 Facebook likes, over 1500 tweets, and so on.  If you haven’t read it yet I would suggest you head over and check it out!

The Occupied Wall Street Journal, Marketing Message And Boobs – Want to stir a reaction from your readers?  Then try writing a controversial article! This article by Eugene Farber criticizes the Occupy Wall Street movement.  And he even works boobs into the post.  Pretty interesting with even more interesting comments.

Link building Strategies – OK,  I created this guide so I’m a little biased, but I put a lot of work into it so I’m gonna promote it damn it!  Free resources, like my link building strategies guide, eCourses and downloadable eBooks make great pieces of kick ass content that people  gush over and if necessary, will quickly hand over their email address to obtain. I really wanted to do something different with my link building guide so I created a sort of Choose Your Own Adventure format with expandable/collapsible text areas to (hopefully) pull people in and pique their interest as well as offer over the top information.

Ana Hoffman’s CommentLuv Enabled Blog List – List posts are arguably the most popular form of content.  They are easy to digest and people love to share them.  This particular piece by Ana has garnered over 600 comments!  And it’s a post I have gone back to several times.

Does Your Content Kick Ass?

Remember, there are a million bloggers out there, with a thousand more starting up every day, blogging about the same thing.

So, ask yourself – How are you standing out from the crowd?  Is your site or service useful?  Why should new visitors to your site come back for more?

These are important questions that can determine your success as a blogger.

Oh, and what makes this rant about how “content is king” REALLY stand out from all the others?

A picture of Chuck Norris with uzi’s of course!**

Chuck Norris

Pretty kick ass, huh!

And while you’re at it, if you want me to send you ONLY the content I feel you could really learn from, subscribe to my newsletter below!  You can also follow me on Facebook or Twitter to receive blog updates and to interact (I like meeting cool new people).

**Shameless disclosure: The Chuck Norris picture is an Amazon affiliate link.  It’s the only way I could think of using that picture without copyright infringement.  Don’t worry, I won’t tell if you click through and order the poster!

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{ 22 comments… read them below or add one }

Ana Hoffman November 22, 2011 at 10:35 pm

Wow, Tory – I was definitely very pleasantly surprised by this post; your refreshing writing style is very appealing… Probably because it reminds me of my own. LOL

Thanks for the mention!

The sad thing is the fact that you mentioned Chuck Norris and I knew who he was dates up a bit, don’t you think?
Ana Hoffman recently posted Internet Marketing Black Friday Blowout SalesMy Profile

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Tory McBroom November 23, 2011 at 6:31 am

Thanks Ana! Your site is definitely full of kick ass content!

Ya, the fact that Chuck is 71 and hasn’t really been on TV in over a decade, may date us a lil’ bit… LOL

Thanks for stopping by!

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Tom Ewer November 23, 2011 at 7:12 am

Hey Tory,

I both agree and disagree with you.

First of all – content is no longer king. Writing awesome content alone is not going to get your blog noticed.

But writing awesome content is clearly a good thing. If you can combine great content with an effective marketing strategy, your blog will explode.

But I would ALWAYS prefer to have an awesome marketing strategy and average content, rather than vice versa. You don’t need to be “better” than every other blog in terms of the quality of your content. You just need to reach *enough* people.

I look at some of the huge A-list blogs now, and I see people who have got lazy. Their content is uninspiring. Certain huge blogs now rely almost solely upon guest posts, which are usually just the same recycled garbage that you see everywhere. Boring. But these blogs are huge and are exposed to an enormous number of people, and as such, are still wildly successful.

Always strive to create great content. But dedicate just as much time (if not more) to promoting it.

Cheers,

Tom

P.S. I also once managed to shoehorn Chuck Norris into a post – I like your style ;)
Tom Ewer recently posted How To Make Money Online NowMy Profile

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Tory McBroom November 23, 2011 at 8:08 am

I agree Tom! And for most of my sites I spend more time marketing than I do content creation, especially my niche sites. The content on those sites, of course, is still above average.

The importance of marketing sites will be the topic of future posts, I just felt it was important to get the whole “kick ass content” thing out of the way. Sort of a public service announcement…lol.

Thanks for stopping by Tom!

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Justin November 24, 2011 at 10:58 am

Hi Tory,
I agree that writing epic content is crucial for getting and retaining readers. My most shared posts are ones that I worked on for at least 8 hours and they are around 3000 words long.

Of course not every one of my posts are like this but I like to write at least one or two of these longer and interesting posts a month.

take care…
Justin recently posted Mazzastick.com’s Guide 4 New Bloggers eBookMy Profile

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Tory McBroom November 24, 2011 at 9:32 pm

Sounds like you understand the importance of epic content and it’s really worked for you! Awesome! Thanks for commenting Justin!

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Mitch Mitchell November 24, 2011 at 8:55 pm

It was interesting reading this and, because of your topic, I wondered if you were then going to write the same type of thing I see on other blogs that cover this topic. Luckily you didn’t, even going after the same type of stuff I’ve gone after from time to time, that being writing the same ol’ thing that everyone else says that makes no sense saying it. For instance, when people talk about driving traffic usually the first or second tip is “write great content”; ugh.

So I give you kudos for not doing that and writing something original; love it! :-)
Mitch Mitchell recently posted Thanksgiving 2011; Is There Anything To Be Thankful For?My Profile

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Tory McBroom November 24, 2011 at 9:19 pm

Thanks for stopping by and commenting Mitch! Glad you liked it!

I agree, there’s a lot of terrible advice out there. There’s no barrier to entry so anyone with an internet connection can blog about making money online, even if they have never made a dime themselves. Luckily, it’s extremely easy to spot these bloggers…

Take care and Happy Thanksgiving!

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Jimmy November 25, 2011 at 3:53 am

Hi Tory,

I am new to your site.

You brought up a great point about kick ass content. We need more of these on the blogosphere. I won’t be surprised that many articles online on different blogs are spun articles or rehashed content.

What is most powerful is the unique voice and the courage of bloggers to write stuff from the heart. I find personal sharing experiences really attracting as well and am trying hard to adopt that approach to my writing.
Jimmy recently posted The Demise of Childhood Education – From Singing, Dancing, Drawing and Playing to Composition, Calculus, Quantum Physics and GeologyMy Profile

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Rizwan Sultan December 1, 2011 at 5:51 pm

It was interesting to read and the topic you elaborate these point about the-top content bring traffic is obviously truth.
Because mainly visitor and perfect browsing expert judge about the whole post after reading some lines from start.
And also like your way of explanation about content with kick ass content great stuff!!
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kate December 7, 2011 at 1:07 pm

Thanks for this , it has given me some motivation to help take my content writing to a new level.I struggle with content creation.:(
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Ellie December 8, 2011 at 3:35 am

Enjoyed your article on ‘kick-ass’ content. I am not into internet marketing; but, merely looking for ways to popularize my new site on anxiety attacks. I always strive to write the best content possible on my site. You have provided me some very helpful tips to improve my results. Thank you :)
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Bethany December 9, 2011 at 7:24 am

I think a lot of blogs just try to pump out as much content as possible, as if that’s going to make their blog popular. One epic post on your blog will do a lot more to raise your profile than a 100 posts that are of low quality or don’t bring anything new to the blogosphere.

It’s possible to survey your readers to ask what type of content they want to see more of, this will give you an idea of what direction you should be heading in.
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Sandy December 28, 2011 at 5:38 am

Hi,

i agree with Bethany! In last Months and weeks, i visit many sites in web.
It gives great sites with quality content, and it gives “Trash”.
When you write posts or articles, you must write with quality and give your users answers for the problems. So you became more traffic, and the people came back to your site.

I write my posts myself with quality and humor. I think it’s the right way for the visitors. You also can be interactive with the people in commenting.

Thanks a lot for this post and the interesting discussion.

best wishes from Germany. Sandy
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Nats January 14, 2012 at 10:39 am

I have just launched a mobile beauty buiness but also web site to sell products on. So to get the traffic to my site you say I need top notch articles. What I will do is write articles giving tips and advice on beauty treatments and reviews on products I will be selling. But I am not sure how many I need to write each week…….. I am a beautician not an author.
Nats recently posted Products OnlineMy Profile

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Tory McBroom January 14, 2012 at 11:02 am

If you just launched a new site then marketing is going to be just as important as the quality of the content. Simply put, marketing your site drives customers, quality content gives them a reason to comeback!

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Cindy January 15, 2012 at 3:50 pm

You are absolutely spot on Tory, you need those visitors to come back again and again, because if they did not but something the first time they might the second visit.
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Thomas February 2, 2012 at 7:22 am

Great post! Love examples as well. Just that one title was kick-ass in and of itself… “The Occupied Wall Street Journal, Marketing Message And Boobs.” Talk about intriguing “have to click” marketing fodder. Great stuff. Ps. what plugin is that you have floating on the side, with all the social options. I’ve seen that around… love it.
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Tory McBroom February 2, 2012 at 11:39 am

Thanks Thomas! I have social buttons floating on both sides, which side do you mean? Neither are plugins, but if it’s the left side you’re talking about then you can see how I did it here: http://www.torymcbroom.com/how-to-add-a-scrolling-social-bar-without-a-plugin/

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Jason March 1, 2012 at 12:22 am

Excellent post Tory. I do think that the “content is king” mantra has made people focus too much on pumping out content instead of focusing more on marketing their site.
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Susie Lampman September 27, 2013 at 8:04 am

The title made me chuckle. I bet Chuck Norris couldn’t handle your kick-ass content
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Aras Androck November 8, 2013 at 9:39 am

LOL. Love the title. Gotta start writing content that could put Chuck Norris’s kick-ass ability to shame.
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